Our 3-step approach to strategic market planning leads to the identification and prioritization of key objectives so resources can be concentrated on activities that will increase the bottom line.
How We Work.
Our approach is collaborative. We partner and work together with you to gather the relevant facts about your business, then we apply our expertise. Our 3-step process leads to the identification of key objectives so you can focus your resources on getting results that will increase your bottom line.
Step 1 – Situational Analysis
During the initial phase we review your previous marketing efforts and conduct our own research. Through these activities we gain an understanding of the strengths and weaknesses of your company and its products, and perspective on how your business fits into the market and competitive landscapes. A summary report of our findings is discussed with you and the direction for the second phase is agreed upon.
Step 2 – Marketing Plan
The Marketing Plan identifies specific goals and outlines the strategy and tactics for achieving them. We include explanations and implementation details for all actionable items. The plan is designed to concentrate resources on opportunities that represent the greatest potential return in the short-term, with the underlying goal of funding future activities from additional revenues generated.
Step 3 – Implementation & Ongoing Assistance
We provide hands-on support until the program is fully implemented. After implementation you have the option of engaging us to keep things running smoothly during the early stages until results have been successfully achieved.