ELECTRONIC DELIVERY OF DIGITAL DOCUMENTS SAVES MONEY & REDUCES CARBON FOOTPRINT
The Story of Stuff, by Annie Leonard “From its extraction through sale, use and disposal, all the stuff in our lives affects communities at home and abroad, yet most of this is hidden from view. … The Story of Stuff exposes the connections between a huge number of environmental and social issues, and calls us together to create a more sustainable and just world.”
Click play to view a teaser clip about Planned Obsolescence
This excellent video reinforced what we already knew – that green marketing is not only good for the planet, it’s good for the balance sheet too. By transitioning marketing materials like brochures, flyers, price lists, newsletters etc. from printed to digital versions (e.g. PDF), and using electronic delivery methods (email, Internet), we reduce our impact on the environment and save printing and distribution costs. Potential benefits of delivering digital documents electronically include:
Instant 24/7/365 Availability Information always available to your customers and prospects - no waiting for snail mail to arrive!
Easy Multi-Versioning Less costly to provide publications in multiple versions (e.g. multi-language, channel-specific, customer-specific, buying group, product group). Customizing your publications can further reduce costs and improve your marketing edge.
Interactive Clickable Content Leads the reader to take specific actions that can be monitored and measured for continuous improvement of marketing efforts.
Higher Pass-along Readership Higher potential for pass-along to buying team members using email or links. If the content is really good, could even go viral!
Easily Maintain Content Accuracy Easy updating of electronic documents ensures information is always accurate and current. Faster time to market with new product introductions.
Improve Searchability Online Today, nearly all B2B buyers are searching online for new products and vendors. Posting content online helps improve your company and product visibility to the search engines so you can engage prospects early in the buying process.
Lower Distribution Costs Distribution costs eliminated or dramatically reduced, freeing-up resources for other marketing initatives.
Improve Visual Appeal By hiring design experts to produce high quality visually stimulating collateral materials you can set your company apart without the associated cost of high-end printing.
Printable by User User decides whether hard copy is required.
Reduces Physical Clutter Electronic documents don’t require physical sorting or take up filing space, round file or otherwise!
Savings to the environment:
- fewer trees turned into paper
- less use of paper-making chemicals
- less use of fuel to transport raw materials and finished goods
- less printed material waste
Consider whether transitioning document production and distribution from hard copy to digital delivery makes sense for your business. We did. Click here to view an ePortfolio of our marketing services in PDF format (750 KB PDF).
