The Path to Marketing Optimization.
While small businesses have the advantages of quick solution adoption and implementation when compared with large corporations, they have some constraints too. Our observations of the challenges faced by small business marketing departments led to the development of our pay-as-you-go B2B marketing services solutions.
Below are four typical small business marketing challenges:
(in random order)
#1 – Selecting the right combination of new marketing productivity tools from the vast range of offerings takes time. Time that busy small business people don’t have.
#2 – The perception of marketing as an “art” rather than a “science” can sometimes lead non-marketers to de-value the contribution of marketing to overall business success.
#3 – Management sometimes lacks a holistic perspective or understanding of how marketing activities relate to organizational objectives.
#4 – Inadequate time for planning combined with inefficient processes, causes crisis-responses that strain staff and adversely affect marketing productivity.
Advantages of Pay-As-You-Go Marketing:
On-demand – On-demand services means accessing help when business cycles demand extra help to overcome specific marketing challenges or manage projects.
Flexible – Small businesses need flexible support to implement incremental marketing solutions and move forward along the marketing optimization path.
Temporary - Tapping into temporary outside resources to exploit a business opportunity can avert the potential pain of inaction.
Specialized – A focus on B2B marketing combined with sector- and industry-specific experience, allows for the delivery of highly relevant marketing solutions. One-size-fits-all marketing is dead.
